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This may be the world’s highest-grossing photograph

This may be the world’s highest-grossing photograph

A shot taken by a little-known New York commercial photographer has defied the laws of supply and demand for over three decades.

David Segal

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Standing on a second-storey fire escape, a photographer named Ormond Gigli is shouting instructions through a bullhorn. Forty models are posing in the window frames of brownstones across East 58th Street on Manhattan’s Upper East Side, a menagerie of colourful dresses and evening gowns. Two more women stand on the sidewalk, next to a silver Rolls-Royce.

It is the summer of 1960, and Gigli is in a rush. Demolition on the brownstones has already begun – that’s why there’s no glass in those windows – and the day after the shoot, the buildings will be razed. The demolition supervisor has agreed to let Gigli commandeer the place for two hours during an extended lunch break, under one condition: the supervisor wants his wife in the picture. (She’s on the third floor, third from the left.)

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Original URL: https://www.afr.com/life-and-luxury/fashion-and-style/this-may-be-the-world-s-highest-grossing-photograph-20231122-p5elxr