Fashion runs thick through Danielle Sherman’s veins. Her father was a shoemaker whose brand, Kudos, was a favourite of Rod Stewart’s. And her paternal grandparents owned several fashion businesses, including Sherman Field, a range of high-end women’s tailoring.

Sherman herself co-founded The Row with her childhood friends Mary-Kate and Ashley Olsen in 2006, before becoming creative director at Bono and Ali Hewson’s social enterprise Edun (LVMH is a stakeholder) and then T by Alexander Wang.