Maybe you’re not aware of it, but the last time you walked into a hotel, chances are you were greeted not only by a bellman or a valet, but also by a fragrance. It’s like boutique bingo: search for the chic lobby decor, the piped-in pulsating music, the scent.

The Maker, in Hudson, New York, could have turned up the scent within its many public spaces and guest rooms, with two fragrance collections under its owners’ belt. Instead, the boutique hotel deals in subtle luxury, which extends from the barely there aromas to the wattage of the lighting fixtures and the flakiness of the croissants at breakfast. For owners Lev Glazman and Alina Roytberg, the power of The Maker is not just in the overnight visit, but in the feeling that stays with you long after you’ve departed – and making it shoppable.