If your ’90s look included a pair of Gap khakis or an iconic blue and white logo sweatshirt, you’re not alone. But the brand that was once America’s uniform has struggled for almost two decades – until now.

Gap has catapulted its namesake brand into the cultural conversation once more. Now it must turn buzz into booming sales with more stylish products, and, crucially, items that consumers are prepared to pay full price for.

Washington Post