There was a time when catwalks sold clothes – but now, designers must think outside the box to shift their products. And sometimes, they need to think inside it, too. That’s how Camilla Franks is approaching her latest collection, released in partnership with The White Lotus.

“Based on the success of what we did in season one and two, we knew we needed to go bigger for season three,” she said. Franks’s clothes featured in both of the previous seasons and helped catapult her brand, Camilla, to a wider global audience, the way runway shows have in the past.