Anna Paul has never given an interview. With more than 2.5 million followers on Instagram and more than 7 million on TikTok, she has never needed to.

But on Sunday, Ms Paul is set to release her first merchandise line, Paullie Skin, a range of four skincare products inspired by her own struggles with acne. With a six-figure waitlist, comparable to the anticipation that surrounded product launches from the likes of Kylie Jenner, whose initial run of 15,000 lipsticks sold out in less than a minute on launch in 2015, it marks one of the biggest skincare launches in Australia in recent history.