Swiss sneaker maker On is hoping the Cloudboom Strike LS will have the same disruptive effect on the sneaker market that Elon Musk’s innovation had on the car world.
A photo provided by the Swiss sneaker brand On shows an upper for the one-piece Cloudboom Strike LS as it is created in a single step using an automated robotic arm at the On labs in Zurich. On and Hellen Obiri are taking the running-shoe game to a whole new level. NYT
As soon as Hellen Obiri, the Kenyan distance runner and two-time Olympic silver medalist, takes her place on the starting line of the Olympic marathon in Paris, she will make history — though not for the reason you may assume.
For her shoes. See, Obiri will be wearing the Cloudboom Strike LS, a new sneaker from On, the upstart Swiss brand founded in 2010. But it doesn’t look like any sneaker anyone has ever seen.
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Original URL: https://www.afr.com/life-and-luxury/fashion-and-style/is-this-the-craziest-sneaker-you-have-ever-seen-20240723-p5jvxt
