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Is Australian fashion really as dire as it seems?

Is Australian fashion really as dire as it seems?

Some Australian designers are looking to keep their fashion production home-grown but are finding it may be a dying craft.

Directors & designers at Macgraw, Beth MacGraw (left) and Tessa MacGraw (right) in their Darlinghurst studio. Kate Geraghty

Lauren SamsFashion editor

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It hasn’t been a great year for fashion. The return of the bubble hem should tell us that. I could rattle off dozens of bad news headlines – Kering and LVMH earnings are down, Harrolds went into liquidation, Dion Lee collapsed (among others). And as we sent this magazine to print, news of the potential collapse of Australian Fashion Week, owing to the exit of IMG (which runs it), was emerging. It has since had a reprieve for 2025 thanks to support from the Australian Fashion Council.

Still, good news stories exist. One of the most heartening things I learnt this year is that there is still fashion being made in Australia. Not much. Perhaps not enough to make me feel entirely optimistic about the future. But there are brands that are dedicated to manufacturing here, and not just because it gives them a feel-good factor.

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Lauren Sams
Lauren SamsFashion editorLauren Sams is the fashion editor, based in Sydney. She writes about lifestyle including the arts, entertainment, fashion and travel. Lauren has worked as a features editor and fashion journalist for ELLE, marie claire and more. Email Lauren at lauren.sams@afr.com

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Original URL: https://www.afr.com/life-and-luxury/fashion-and-style/is-australian-fashion-really-as-dire-as-it-seems-20241002-p5kffw