Oroton creative director Sophie Holt had been a designer for nearly three decades when she debuted at Australian Fashion Week in 2021. It was, she says, “the highlight of my career”.

“It put us on the map,” she says of the iconic Australian brand that had branched out from demure leather handbags into relaxed womenswear after fund manager Will Vicars bought it in 2017. “I heard from so many customers, ‘We didn’t even know you had clothes until now.’”