In Cannes, glamour is a language spoken at full volume. It chatters down the Promenade de la Croisette in head-to-toe Louis Vuitton and drawls under the parasols of exclusive beach clubs in couture swimsuits.

It confabs through designer boutiques, carrying customised handbags that could double as a deposit on one of the private yachts bobbing off the Riviera. Despite the addition of this year’s most ubiquitous accessory – a face mask – the roar of glossy revellers keen to see the return of the city’s glitzy celebration of cinema was far from muffled.