P artners in business and in life, Marina Sersale and Sebastián Alvarez Murena live between Rome and Positano, where, in 1951, Marina’s family turned their private villa into the now-iconic Le Sirenuse hotel.

They met in 2001, and with no industry experience, decided to create a fragrance that would capture the hotel and the Amalfi Coast. Eau d’Italie was a hit and has since expanded into bath and body products and 16 more fragrances.