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How swimsuits from the 1940s inspired this designer to make wool cool

How swimsuits from the 1940s inspired this designer to make wool cool

Laura May Gibbs knew she was onto something when she discovered merino could be used for activewear – and her legions of fans agree.

Lauren SamsFashion editor

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Laura May Gibbs worked in the fashion industry for 15 years before she had her “a-ha moment”.

Learning the ropes at Leona Edmiston, where she started as a teenager, and at sass and bide and Ksubi, was an education in all aspects of the business.

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Lauren Sams
Lauren SamsFashion editorLauren Sams is the fashion editor, based in Sydney. She writes about lifestyle including the arts, entertainment, fashion and travel. Lauren has worked as a features editor and fashion journalist for ELLE, marie claire and more. Email Lauren at lauren.sams@afr.com

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Original URL: https://www.afr.com/life-and-luxury/fashion-and-style/how-swimsuits-from-the-1940s-inspired-this-designer-to-make-wool-cool-20220427-p5agl1