How swimsuits from the 1940s inspired this designer to make wool cool

Laura May Gibbs knew she was onto something when she discovered merino could be used for activewear – and her legions of fans agree.

Lauren SamsFashion editor

May 10, 2022 – 5.00am

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Laura May Gibbs worked in the fashion industry for 15 years before she had her “a-ha moment”.

Learning the ropes at Leona Edmiston, where she started as a teenager, and at sass and bide and Ksubi, was an education in all aspects of the business.

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Lauren SamsFashion editorLauren Sams is the fashion editor, based in Sydney. She writes about lifestyle including the arts, entertainment, fashion and travel. Lauren has worked as a features editor and fashion journalist for ELLE, marie claire and more.