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Stylerunner co-founders aim to shake up digital coupon market

Carrie LaFrenz

Sali Sasi, the co-founder of online retailer Stylerunner, is launching a women’s shopping app with her twin sister, the former Financial Review Young Rich Lister Julie Stevanja, who are hoping to shake up the stale digital coupon market.

The twins turned Stylerunner – an early online aggregator of activewear – into a $50 million business before it fell into receivership in late 2019 amid cash flow issues. Three weeks later was it snapped up by Accent Group.

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Carrie LaFrenz is a senior journalist covering retail/consumer goods. She previously covered healthcare/biotech. Carrie has won multiple awards for her journalism including financial journalist of the year from The National Press Club. Connect with Carrie on Twitter. Email Carrie at carrie.lafrenz@afr.com

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    Original URL: https://www.afr.com/companies/retail/stylerunner-co-founders-aim-to-shake-up-digital-coupon-market-20211018-p590vm