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He built a fashion empire. Now he’s launching 71 wellness products

He built a fashion empire. Now he’s launching 71 wellness products

‘Health nut’ Adrian Norris is going large for his foray into the beauty business, launching 71 skincare, scent and supplement products under the label Ikkari.

‘I went a bit nuts with the essential oil mists and the skincare,’ says Adrian Norris. Chloe Paul

Eugenie Kelly
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T

he contemporary playbook for launching a successful beauty business is to helm it with a medical expert and pump up the science.

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Original URL: https://www.afr.com/life-and-luxury/fashion-and-style/he-built-a-fashion-empire-now-he-s-launching-71-wellness-products-20230214-p5ckgl