Happy 150th birthday to Steve Jobs’ favourite jeans
Levi’s is celebrating the 150th anniversary of its oldest style, the 501. Its appeal, says the company’s design director, is that it refuses to change.
″When you look at photos, there are jeans that definitely scream the decade,” says Paul O’Neill. “But if you look at the 501s … the ones made after the 1940s, they all look the same. They don’t change. And that’s what is magic about them. People will say, ‘Oh, I can’t believe I had that haircut’, but they’ll never say, ‘Oh, I can’t believe I wore those 501s’. They are a blank canvas.”
Bruce Springsteen, left, and Steve Jobs, right, rocked 501s, but Marilyn Monroe looked best in 701s. Getty
Lauren SamsFashion editorLauren Sams is the fashion editor, based in Sydney. She writes about lifestyle including the arts, entertainment, fashion and travel. Lauren has worked as a features editor and fashion journalist for ELLE, marie claire and more. Email Lauren at lauren.sams@afr.com
