Like Christmas, Fashion Week seems to roll around quicker with each passing year. While there was a time during the pandemic when designers called for a slowing of the calendar with fewer releases (and therefore fewer in-person events), that sentiment has all but disappeared. Fashion week is bigger than ever, with more brands clamouring for attention, whether they are showing or not. As fashion editor, I’m often asked about the week itself – who attends, what it’s all for, what it’s like to be there. Here’s what I tell people.

It’s fashion week again? Wasn’t it just fashion week … quite recently?