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Bulgari’s chief reveals what high-end watch buyers want amid COVID-19

Bulgari’s chief reveals what high-end watch buyers want amid COVID-19

The watch smarts of Jean-Christophe Babin have revitalised the Roman luxury house, which is noting greater demand for higher-end timepieces. From our summer issue and Watch special out on December 10.

Looking at current figures – and your own watches – these are interesting times. What do you think the consumer is looking for in a watch? Something unique, luxury or fun? Or all of the above?

Jean-Christophe Babin: Post-COVID, and more than ever, for those who can afford it they really want the best, something if not unique at least rare. And watches which are really a pleasure to wear for the beauty, and also a pleasure to own for the “inside” beauty, that which doesn’t necessarily show but which you know is there.

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Bani McSpedden
Bani McSpeddenWatch editorBani McSpedden is watch editor of The Australian Financial Review. Connect with Bani on Twitter. Email Bani at bani@bigpond.com.au

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Original URL: https://www.afr.com/life-and-luxury/fashion-and-style/bulgari-s-chief-reveals-what-high-end-watch-buyers-want-amid-covid-19-20211102-p5955c