As anyone on the waiting list for a watch knows, business has been booming. Sales threaten to overtake the high points of 2014 and 2019, and the post-COVID recovery looks like a thing of wonder as brand after brand enjoys double-digit growth in demand.
Customers seeking a watch in the popular steel sports category know all about demand exceeding supply: the main hard-to-get culprits being almost any Rolex, any Audemars Piguet Royal Oak, Patek Philippe’s Nautilus and Aquanaut models, A. Lange & Söhne’s Odysseus, and similar from Vacheron Constantin, Zenith et al. As the pandemic curtailed our activities and travel, it seems we resorted to gratifying our wrists.
