A day at the races, says milliner Felicity Northeast, is incomplete without a hat. She is biased, of course, being in the hat game, but such conventions do indeed exist – at the spring racing carnival, even in 2022, women are expected to don headwear.

And while there might be something a little anachronistic about the custom, the industry is becoming more modern. This year, you can try on your hat virtually, using an augmented reality filter.