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The Melbourne Cup is falling out of fashion

It was once the event of the spring season, but the Melbourne Cup is losing fashionable fans.

Lauren Sams

In their previous careers as influencers, sisters Stef and Jess Dadon were Melbourne Cup and racing regulars.

But now, in their second act as the owners and creative directors of Twoobs, a vegan footwear brand, they boycott the occasion – and are not afraid to say so.

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Lauren Sams is the fashion editor, based in Sydney. She writes about lifestyle including the arts, entertainment, fashion and travel. Lauren has worked as a features editor and fashion journalist for ELLE, marie claire and more. Email Lauren at lauren.sams@afr.com

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    Original URL: https://www.afr.com/life-and-luxury/fashion-and-style/the-melbourne-cup-is-falling-out-of-fashion-20211028-p5943o