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The Melbourne Cup is falling out of fashion

It was once the event of the spring season, but the Melbourne Cup is losing fashionable fans.

Lauren Sams
Lauren SamsFashion editor

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In their previous careers as influencers, sisters Stef and Jess Dadon were Melbourne Cup and racing regulars.

But now, in their second act as the owners and creative directors of Twoobs, a vegan footwear brand, they boycott the occasion – and are not afraid to say so.

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Lauren Sams is the fashion editor, based in Sydney. She writes about lifestyle including the arts, entertainment, fashion and travel. Lauren has worked as a features editor and fashion journalist for ELLE, marie claire and more. Email Lauren at lauren.sams@afr.com

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    Original URL: https://www.afr.com/life-and-luxury/fashion-and-style/the-melbourne-cup-is-falling-out-of-fashion-20211028-p5943o