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A $270 ‘granny’ nightie is the surprise star of Netflix’s new hit show

A $270 ‘granny’ nightie is the surprise star of Netflix’s new hit show

Styles reminiscent of your nan have been rebranded as on-trend daywear, and Lena Dunham’s rom-com Too Much can’t get enough of them.

If Only If created a dog-sized version of one of the brand’s most popular styles, used in promotional images for Too Much.  

If you’ve ever woken up in the morning, stared into your wardrobe and felt somewhat overwhelmed at the prospect of choosing an outfit, you might be delighted to hear that you need hardly get dressed at all – because the most stylish look going is, in fact, the one you slept in.

The humble nightie has been given a makeover and rebranded as on-trend daywear, with airy, cotton smocks (of the type championed on the runways by Miu Miu and Chloe) leaving the bedroom for jaunts to the pub, music festivals and barbecues in the northern hemisphere summer (and doubtless heading to Australia later this year). The kind of styles once seen advertised at the back of knitting magazines have gone mainstream – and far from being worn by your grandmother, are more likely to be spotted on the likes of Alexa Chung and Bella Hadid.

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The Telegraph London

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Original URL: https://www.afr.com/life-and-luxury/fashion-and-style/a-270-granny-nightie-is-the-surprise-star-of-netflix-s-new-hit-show-20250715-p5mf3x