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Career leap pays off for Aussie who now owns a New York brand agency

Career leap pays off for Aussie who now owns a New York brand agency

Geelong-born Visnja Brdar had talent, confidence and itchy feet. Now her clients include some of the world’s most recognisable brands.

Stephen ToddDesign editor

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Growing up in the tranquil bayside suburb of Drumcondra, Geelong, Visnja Brdar recalls looking at the bright lights of Melbourne, thinking: “It feels like the promise of . . . more.” When, aged 29, she arrived in New York for the first time, she couldn’t help thinking: “It’s the promise of more, but more more.”

In her career as a graphic designer and art director, she has shaped the logos, the packaging, the looks and feels of some of the world’s most valuable brands. She’s helmed her own New York-based creative agency for two decades, yet is little known outside her industry; a quietly fabulous nebula who never shines more brightly than the client. But she’s always been ambitious.

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Stephen Todd
Stephen ToddDesign editorStephen Todd writes for The Australian Financial Review's weekly Life&Leisure lift out and AFR Magazine. Email Stephen at stephen.todd@afr.com

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Original URL: https://www.afr.com/life-and-luxury/design/career-leap-pays-off-for-aussie-who-now-owns-a-new-york-brand-agency-20220609-p5asii