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Career leap pays off for Aussie who now owns a New York brand agency

Career leap pays off for Aussie who now owns a New York brand agency

Geelong-born Visnja Brdar had talent, confidence and itchy feet. Now her clients include some of the world’s most recognisable brands.

Growing up in the tranquil bayside suburb of Drumcondra, Geelong, Visnja Brdar recalls looking at the bright lights of Melbourne, thinking: “It feels like the promise of . . . more.” When, aged 29, she arrived in New York for the first time, she couldn’t help thinking: “It’s the promise of more, but more more.”

In her career as a graphic designer and art director, she has shaped the logos, the packaging, the looks and feels of some of the world’s most valuable brands. She’s helmed her own New York-based creative agency for two decades, yet is little known outside her industry; a quietly fabulous nebula who never shines more brightly than the client. But she’s always been ambitious.

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Stephen Todd
Stephen ToddDesign editorStephen Todd writes for The Australian Financial Review's weekly Life&Leisure lift out and AFR Magazine. Email Stephen at stephen.todd@afr.com

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Original URL: https://www.afr.com/life-and-luxury/design/career-leap-pays-off-for-aussie-who-now-owns-a-new-york-brand-agency-20220609-p5asii