NewsBite

David Dicker wants to outdo F1 racers – at $1.6 million a car

David Dicker wants to outdo F1 racers – at $1.6 million a car

The ultra-competitive chairman of Dicker Data and founder of Rodin Cars pops the hood on his 13-year quest to create a Formula-One calibre car for the people.

Workers inspect a vehicle at Rodin Cars' workshop outside Christchurch, NZ, where racing tech meets natural beauty.  

Tony DavisMotoring writer

Subscribe to gift this article

Gift 5 articles to anyone you choose each month when you subscribe.

Subscribe now

Already a subscriber?

The whole thing sounds like madness, and looks like it too when you see the man in charge. Chances are his long white hair will be hanging wildly, he’ll be slouched and dragging his feet, and his oversized sloppy joe will barely disguise tracksuit pants that have seen much better days.

This is David Dicker, a Sydney-born autodidact who is to be underestimated at your peril. In 1978, the former roofing installer and refrigeration mechanic founded what would become Dicker Data, a distributor of computer hardware.

Loading...

Subscribe to gift this article

Gift 5 articles to anyone you choose each month when you subscribe.

Subscribe now

Already a subscriber?

Read More

Tony Davis
Tony DavisMotoring writerTony Davis writes on lifestyle specialising in cars. Email Tony at tony.davis@afr.com.au

Latest In Cars, bikes, boats

Fetching latest articles

Original URL: https://www.afr.com/life-and-luxury/cars-bikes-and-boats/david-dicker-wants-to-outdo-f1-racers-at-1-6-million-a-car-20190621-p5203r