The history of social media platforms is littered with apps that had their moment before fading. BeReal, the 2022 darling that required users to post just once a day at a random time, has lost momentum, according to Generation Z. Dispo, a photo-sharing platform inspired by disposable cameras, briefly made headlines in 2021. And in 2015 there was Beme, which was marketed as an online space for sharing everyday life as it really is.
Ben and Dan Silvertown designed the app to create a social media experience without the anxiety associated with trying to win the approval of strangers.
