Until a couple of weeks ago, nobody would have bet on the most popular Netflix show ever being a Korean survival horror series. And yet – after going to number one in 90 countries in 10 days – Squid Game has become the most successful show in the platform’s history.
It’s so popular that a Korean broadband provider is suing Netflix to compensate for the huge surge in traffic caused by binge-watching. Jeff Bezos even anointed the series with a congratulatory tweet, calling the streamer’s internationalisation strategy “impressive and inspiring”, before adding: “I can’t wait to watch the show.”
The Telegraph London