How Packer and Murdoch missed the boat on Crocodile Dundee’s fortunes
The two business titans weren’t among investors in Paul Hogan’s film. But 2500 others, from mums and dads to Test cricketers, took a punt and cleaned up.
Investors enjoyed quite the cut from Paul Hogan’s Crocodile Dundee.
Crocodile Dundee remains the unicorn of private investment in Australian culture.
Many Australians – and surprisingly, a few Kiwis – made a stack of money from the 1986 film, including cricketers, rock stars and suburban mums and dads. Doubling the charm is the fact two behemoths of the 1980s, Kerry Packer and Rupert Murdoch (through his Twentieth Century Fox studio), chose not to back Paul Hogan and the film that would become the most successful Australian film ever.
