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How a cute Japanese icon turned into a $6b industry

How a cute Japanese icon turned into a $6b industry

The Japanese icon, celebrating her golden jubilee, is emblematic of a global craze for child-like things that has grown in troubled times.

Hello Kitty display at the exhibition, As I Change, So Does She, marking the 50th anniversary of Hello Kitty at the Tokyo National Museum. AP

Most have to wait until their centenary to receive birthday wishes from the king of Britain. But King Charles made an exception for “a self-made entrepreneur worth billions of dollars and a UNICEF children’s ambassador on top”. The monarch was feting a figure more recognisable than any billionaire or emissary: Hello Kitty, who turns 50 this year.

The character was created by Yuko Shimizu, a Japanese illustrator, on November 1, 1974. Soon after, Kitty appeared on an astounding array of trinkets.

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Original URL: https://www.afr.com/life-and-luxury/arts-and-culture/how-a-cute-japanese-icon-turned-into-a-6b-industry-20241104-p5knpg