What do Taylor Swift and Harry Styles have in common with local acts like Soft Powder? They all released music on cassette tape last year.
The long-obsolete format, which peaked in 1989 when 83 million tapes were sold in Britain, has shown signs of a comeback, according to record stores, data analysts and a music researcher.
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Gus McCubbing is a markets reporter in the Melbourne newsroom. He was previously the Australian Financial Review’s Victorian political correspondent. Connect with Gus on Twitter. Email Gus at gus.mccubbing@afr.com
