Alexander McQueen's runway shows for his self-titled brand were where his imagination really came to life. This was where he redefined the limits of what fashion could be, and snatched the attention of both the fashion industry and the world.

From blood to urine, birds of prey to earthworms, McQueen's daring, often outrageous approach to runway shows catapulted him to global fame and commercial success, and cemented his position as one of the most influential fashion designers in history. Spanning three major cities, McQueen's collections grew in style and scale and his runway shows never failed to stimulate, challenge and shock their viewers.