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The Taylor Swift effect brings $140m windfall to Sydney and Melbourne

A sold-out run of Taylor Swift shows in Sydney and Melbourne could trump Australia’s entire summer of cricket, as venues experts predict the pop star’s seven-concert extravaganza will inject more than $140 million into the economy.

Just over a month out from Swift’s arrival in Australia, local tourism providers are already reporting a spike in activity during the period of her stay. Melbourne hotel rooms are already almost 80 per cent sold out and more than three times busier than usual.

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Samantha Hutchinson is the AFR's National Reporter. Most recently, she was CBD columnist for The Sydney Morning Herald and The Age. Before that, she covered Victorian and NSW politics and business for The Australian, the AFR and BRW Magazine. Connect with Samantha on Twitter. Email Samantha at samantha.hutchinson@afr.com.au

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    Original URL: https://www.afr.com/companies/tourism/the-taylor-swift-effect-syd-melb-to-nab-140m-windfall-20240103-p5euw9