A sold-out run of Taylor Swift shows in Sydney and Melbourne could trump Australia’s entire summer of cricket, as venues experts predict the pop star’s seven-concert extravaganza will inject more than $140 million into the economy.
Just over a month out from Swift’s arrival in Australia, local tourism providers are already reporting a spike in activity during the period of her stay. Melbourne hotel rooms are already almost 80 per cent sold out and more than three times busier than usual.