As outgoing Tourism Australia CEO, John O'Sullivan points out – not many people have been helping sell Australia to the world for almost four decades.
"Paul Hogan is a national treasure," he says of "Hoges", who turns 80 next year. "How many people are still regarded – pretty much the world over – as the very definition of 'an Australian', even after nearly four decades of fronting various ad campaigns for the country?"
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Fiona Carruthers has written and edited travel for the Financial Review for almost a decade. She has held senior roles with ABC Radio National, Deutsche Welle Radio, TIME and The Australian, and was deputy editor of Traveller. Email Fiona at fcarruthers@afr.com
