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Kelly Bayer Rosmarin, from lauded executive to public enemy

Kelly Bayer Rosmarin, from lauded executive to public enemy

The Optus boss was earmarked for success from an early age. After a quick rise up the corporate ladder, will a second major incident in two years end that?

Jemima WhyteSenior reporter

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For the second time in as many years, Optus chief executive Kelly Bayer Rosmarin has found herself at the centre of a public firestorm.

Labelled “unavailable”, “defensive”, “out of touch” and “just not good enough”, how the company communicated with its customers and the government during a day-long network blackout this week has been met with only criticism.

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Jemima Whyte
Jemima WhyteSenior reporterJemima Whyte writes on business, specialising in companies, capital markets and innovation. Jemima has reported on business for The Australian Financial Review for more than 13 years. Email Jemima at jemima.whyte@afr.com

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Original URL: https://www.afr.com/companies/telecommunications/kelly-bayer-rosmarin-from-lauded-executive-to-public-enemy-20231109-p5eipa