In a matter of months, the English Premier League will reap the benefits of what it claims is the largest domestic sports rights agreement Britain has seen – a monster four-year deal worth £6.7 billion ($14 billion). But in reality, it isn’t really a record.

For starters, the previous deal ran for three years, which means the EPL now receives less on a season-by-season basis. The new deal also coincides with a 35 per cent increase in the number of matches being broadcast (more than 100 games are not broadcast to fans each year). When you take inflation into account, the value of each game has actually significantly reduced.