Brad Fittler coached the NSW Blues to a series win in 2018. AAP
The 2019 State of Origin could generate more than $100 million this year, such is the interest in the series between NSW and Queensland, which kicks off on Wednesday at Brisbane's Suncorp Stadium.
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Jason Clout writes on Business, Lifestyle and News. Jason is a senior writer based in our Sydney newsroom. Connect with Jason on Twitter. Email Jason at jclout@afr.com.au
