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Conference proposal tipped to turn off NRL viewers

A proposal to split the NRL into two conferences, which would result in new teams being added in Brisbane and New Zealand, would probably result in smaller TV audiences, a leading sports broadcast rights expert says.

Colin Smith, managing director of media rights value at Global Media and Sports, said the conference system would divide the television audience, with Sydney fans likely to tune out of the non-Sydney conference – which would include the Broncos, Titans, Cowboys, Storm, Warriors, Knights and Raiders, as well as new Brisbane and New Zealand teams.

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Miranda Ward is a journalist covering media and marketing for The Australian Financial Review based in the Sydney office. Connect with Miranda on Twitter. Email Miranda at miward@afr.com
Max Mason covers financial crime, courts and corporate wrongdoing. A Walkley Award winner, Max’s journalism has also received awards from the National Press Club of Australia, the Kennedy Awards and Citibank. Message Max on Signal https://tinyurl.com/MaxMason Connect with Max on Twitter. Email Max at max.mason@afr.com

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    Original URL: https://www.afr.com/companies/sport/nrl-conference-proposal-likely-to-reduce-television-audiences-expert-20210428-p57n3y