NRL claims early victory for $100m digital business
This week marks the start of the biggest time of year for rugby league with game one of State of Origin on Wednesday. But the NRL believes it is already winning with what has been one of its more controversial investments.
Origin matches are almost always among the top 10 most watched shows on Australian TV each year, but have tended to overshadow NRL home-and-away matches. The league hopes a better digital presence can help somewhat overcome the issue at least.
Subscribe to gift this article
Gift 5 articles to anyone you choose each month when you subscribe.
Subscribe nowAlready a subscriber?
Introducing your Newsfeed
Follow the topics, people and companies that matter to you.
Find out moreRead More
Latest In Sport
Fetching latest articles