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Matildas success prompts World Cup rights deal

Zoe SamiosBusiness reporter

Oct 13, 2023 – 8.00pm

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Cortnee Vine, Ellie Carpenter, Hayley Raso and Katrina Gorry weren’t household names when the year began, but the Matildas’ historic FIFA Women’s World Cup campaign changed things – fast.

Two months on from the Matildas’ semi-final loss to England, which was watched by more than 40 per cent of the Australian population, skipper Sam Kerr and her team have already appeared in ads for brands like Uber, Budgy Smuggler, Tequila Patron, and Cetaphil.

Zoe Samios covers wagering and the business of sport from the AFR's Sydney newsroom. She was previously the media and telecommunications reporter for The Sydney Morning Herald and The Age, and covered media at The Australian.