A world-famous Welsh football club typically decides where to play pre-season matches based on two pieces of data: who the fans are, and which part of the world Disney’s documentary Welcome to Wrexham is most popular.
In Australia, the football documentary is ranked at No.2 on Disney+ for reality shows, behind The Kardashians. Which is why one of the world’s oldest professional clubs, Wrexham AFC, is in town.
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Zoe Samios covers wagering and the business of sport from the AFR's Sydney newsroom. She was previously the media and telecommunications reporter for The Sydney Morning Herald and The Age, and covered media at The Australian. Connect with Zoe on Twitter. Email Zoe at zoe.samios@afr.com