NBA executives first noticed the shift in Australia during the mid-2010s when a trio of high-profile players made their mark in the world’s best basketball competition.
Zoe Samios covers wagering and the business of sport from the AFR's Sydney newsroom. She was previously the media and telecommunications reporter for The Sydney Morning Herald and The Age, and covered media at The Australian. Connect with Zoe on Twitter. Email Zoe at zoe.samios@afr.com
