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From sideline to street style: Sports merchandise is changing, fast

Zoe Samios

Socialite Nadia Fairfax-Wayne and Triple M presenter and podcaster Jack “Jarch” Archdale both have more than 170,000 Instagram followers.

Most of the time, their content could not be more different. That changed this week when they posted videos celebrating their dads’ newest fashion choices.

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Zoe Samios covers wagering and the business of sport from the AFR's Sydney newsroom. She was previously the media and telecommunications reporter for The Sydney Morning Herald and The Age, and covered media at The Australian. Connect with Zoe on Twitter. Email Zoe at zoe.samios@afr.com

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    Original URL: https://www.afr.com/companies/sport/from-sideline-to-street-style-sports-merchandise-is-changing-fast-20250722-p5mgzo