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From dead quiet to $100m economic boost: How Everest is changing racing

From dead quiet to $100m economic boost: How Everest is changing racing

It was a move to get the media’s attention and take on the Victorian racing elite. But Australia’s richest horse race has achieved far more.

What the numbers say about this year’s Everest winner. Monique Westermann

Zoe SamiosBusiness reporter

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Inside a marquee at Randwick racecourse on Tuesday a man catapulted into the sky, motorbikes raced inside a metal ball and a woman launched herself off a swing.

At the end of each trick, a large drape fell to announce the gate each horse will start from at The Everest this Saturday. The Everest is the world’s richest horse race – outside the United Arab Emirates – with a prize pool of $20 million (more than double the Melbourne Cup).

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Zoe Samios
Zoe SamiosBusiness reporterZoe Samios covers wagering and the business of sport from the AFR's Sydney newsroom. She was previously the media and telecommunications reporter for The Sydney Morning Herald and The Age, and covered media at The Australian. Connect with Zoe on Twitter. Email Zoe at zoe.samios@afr.com

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Original URL: https://www.afr.com/companies/sport/everest-s-race-to-the-top-pushes-the-boundaries-20241015-p5kigc