A thousand of the world’s best cyclists will descend on Wollongong this week, where they will pedal furiously to win the right to wear the coveted “rainbow jersey”.
Hosting the UCI Road World Championships is a major coup for the Illawarra region: vision of the lycra-clad athletes, punching it out alongside the spectacular coastline, will be beamed to a global television audience of 300 million people, mostly in Europe.
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James Eyers writes on banking, payments and fintech. He is a former legal and investment banking editor at the AFR, has degrees in commerce and law from UNSW, and is co-author of Buy now, pay later: The extraordinary story of Afterpay Connect with James on Twitter. Email James at jeyers@afr.com.au