The inaugural launch of the AFL season outside Victoria could become a repeat play for the code’s governing body as it tries to grow the game in what is historically rugby league territory.
AFL chief executive Andrew Dillon hopes television and streaming viewers across the country will flock to watch the first four matches of the season play out in Sydney, Brisbane and the Gold Coast in what’s been called the Opening Round.
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Zoe Samios covers wagering and the business of sport from the AFR's Sydney newsroom. She was previously the media and telecommunications reporter for The Sydney Morning Herald and The Age, and covered media at The Australian. Connect with Zoe on Twitter. Email Zoe at zoe.samios@afr.com
