$26k to watch the Masters? Welcome to the new fan experience

The live sports experience is changing. The experience at the US Masters may be the most lavish example of how teams, leagues and event organisers are pursuing luxury and exclusivity with zeal.

Alan Blinder and Kevin Draper

Apr 14, 2024 – 5.00am

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The oysters and shrimp cocktail emerge by midmorning, nestled neatly on ice. The pastries look as if they were overnighted from Paris, even as the signature breakfast sandwich — a biscuit with fried chicken, pimento cheese and hot honey — showcases Southern cuisine.

An Augusta National Golf Club green jacket hangs on the wall, and 81 televisions show the theatrics and athletic brilliance unfolding on the emerald grounds that host the Masters Tournament.