Grocery giant Woolworths Group has snapped up retail digital media company Shopper Media Group for $150 million cash.
Woolworths apparently outbid several private equity suitors.
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Carrie LaFrenz is a senior journalist covering retail/consumer goods. She previously covered healthcare/biotech. Carrie has won multiple awards for her journalism including financial journalist of the year from The National Press Club. Connect with Carrie on Twitter. Email Carrie at carrie.lafrenz@afr.com
