Grocery shoppers in Brisbane’s southern suburbs will be able to go straight to the warehouse to pick up their eggs, bread, milk and meat after Woolworths launched its first online fulfilment centre offering “direct to boot pick-up”.

The 10,000 sq m facility in Goodman Group’s $350 million Rochedale Motorway Estate will be able to handle about 30,000 home deliveries and customer pick-ups per week as the supermarket giant ramps up its warehouse and supply chain facilities to keep up with the demands of online shoppers.