Tradies in their utes are backing up the drive-throughs of dozens of Guzman y Gomez outlets every morning for a takeaway breakfast burrito, according to the Mexican-themed fast food group.
Co-chief executive Steven Marks wants to further accelerate an assault on the breakfast menu category, and aims to almost double sales generated between 6am-8am.
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Simon Evans writes on business specialising in retail, manufacturing, beverages, mining and M&A. He is based in Adelaide. Connect with Simon on Twitter. Email Simon at simon.evans@afr.com
