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The (not so) secret to JB Hi-Fi's success

Sue Mitchell
Sue MitchellColumnist

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If Richard Murray is ever in need of a new business opportunity he could try condiments - bottling and selling JB Hi-Fi's secret sauce.

Australia's largest consumer electronics and appliance retailer is the envy of its peers after delivering seven consecutive years of sales and earnings growth in the face of significant retail disruption.

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Sue Mitchell writes the fortnightly Window Shopping column for the Financial Review and has covered retailing for over 30 years. Connect with Sue on Twitter. Email Sue at smitchell2045@gmail.com

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    Original URL: https://www.afr.com/companies/retail/the-not-so-secret-to-jb-hi-fi-s-success-20200212-p53zze