CompaniesRetailPrint articleThe (not so) secret to JB Hi-Fi's successSue MitchellColumnistFeb 14, 2020 – 3.00pmSaveLog in or Subscribe to save articleShareCopy linkCopiedEmailLinkedInTwitterFacebookCopy linkCopiedShare via...Gift this articleSubscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? LoginIf Richard Murray is ever in need of a new business opportunity he could try condiments - bottling and selling JB Hi-Fi's secret sauce.Australia's largest consumer electronics and appliance retailer is the envy of its peers after delivering seven consecutive years of sales and earnings growth in the face of significant retail disruption.Loading...Sue Mitchell writes the fortnightly Window Shopping column for the Financial Review and has covered retailing for over 30 years. Connect with Sue on Twitter. Email Sue at smitchell2045@gmail.comSaveLog in or Subscribe to save articleShareCopy linkCopiedEmailLinkedInTwitterFacebookCopy linkCopiedShare via...Gift this articleSubscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? LoginLicense articleIntroducing your NewsfeedFollow the topics, people and companies that matter to you.Find out moreRead MoreRetailJB Hi-Fi LimitedHarvey NormanRichard MurrayAmazon effectAmazonKogan.comBlack FridayLatest In RetailFetching latest articlesMost Viewed In CompaniesThe Australian Financial Review Magazine‘I would not have survived without laughing’: Lewinsky 30 years onJessica GardnerThe Apple Watch is 10. What’s next for the world’s No.1 wearable?In pictures: AFR Magazine’s 30th anniversary celebrationBOSS Financial ReviewHow this elite child gymnast leapt to the top of SportsbetHannah TattersallWhat 18-hour days on a farm taught this NAB exec about bankingHow a young exec went from university dropout to dream job in ParisLife & LeisureStep inside this modernist penthouse with 360-degree viewsStephen ToddIs all this talk of wine terroir a load of hooey?Want to live longer? Try this new brain enhancement programRich ListThree decades of PMs, fashion icons and the odd person headed for jailBrook TurnerFortescue near settlement with US tycoon after energy deal bust-upAustralia’s 50 Richest Bosses revealed