Chanticleer
How JB Hi-Fi went from good to great
JB Hi-Fi, one of the most-shorted Australian stocks for five years, keeps delivering market-beating profits with a simple formula that resonates with customers.
The latest JB Hi-Fi financial results cement the reputation of chief executive Richard Murray as one of the country's best retailers over the past decade.
Murray has reached the pinnacle of the cut-throat retail industry against a background of persistent attacks by short sellers, the arrival in Australia of Amazon and the collapse or slow disintegration of many other retailers.
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