The big names to watch as craft beer stages a comeback
Comedians, UFC fighters, an ex-NAB CEO and an NRL superstar are among those backing craft brewers in tough times. There’s plenty of fight left in the industry, with diversification one of the weapons.
Australia’s 600-plus craft brewers are facing some of the toughest times, but diversification into ready-to-drink alcoholic spirits, a redoubling of efforts to build brands with longevity, and renewed grit and determination are giving a hint of optimism.
More than 20 have gone bust in the past year, as consumer spending shrinks just as the federal government substantially increases excise in line with soaring inflation, squeezing already thin margins for the smaller players.
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Simon Evans writes on business specialising in retail, manufacturing, beverages, mining and M&A. He is based in Adelaide. Connect with Simon on Twitter. Email Simon at simon.evans@afr.com
